We believe concept optimization research is a great way to develop and evaluate alternative positioning concepts for your brand.
Key objectives of brand positioning we always examine are:
- Relevance — Customers must find the brand more appealing than competitor offerings.
- Differentiation — The brand must be unique if compared to competitors.
- Credibility and attainability — If you cannot credibly provide the offering, do not even invest in your offering. In such situation, start with building simple but true information, using SEO & findability techniques, and work on your objectives until you are sure no customer will have a bad experience with your work.